Customer Experience Drives Insurance Transactions; Communications Management is Key

November 14, 2013
MONTREAL, QC, November 18, 2013 – Shifting demographics and consumer behavior are changing the way insurers engage with their customers and the experience they are able to deliver. More than ever, insurance companies need to offer convenience, efficiency and a consistent multichannel experience in order to remain competitive. E-signature technology integrated into a customer communication management solution (CCM) can help insurers marry the need to deliver on customer experience through a straight-through electronic process for regulated disclosures and documents often requiring wet signature. In a 2012 report, Forrester Research found that close to 40 percent of insurers had cited customer communications management as a vital component to their customer experience strategy. The challenge that remained was keeping legacy systems from forcing a transaction to paper for printing and signing, which creates a barrier to supporting more modern methods of CCM. Enter technology like e-signatures, which keeps a transaction completely electronic from start to finish, improving the customer experience while also addressing the issue of regulatory compliance. Featuring Enterprise Software Strategic Development for FSI, HP, Tom Clayton as well as Silanis Technology Vice President of Marketing, Mary Ellen Power and Business Architect, Alan Carter, insurers will hear how to extend the value of their customer communications platform by eliminating the need to print regulated disclosures and documents out to paper for signature. They will also hear how e-signatures and customer communications management integrate to enable end-to-end, straight through processing of new business applications. Some additional highlights from the upcoming webcast will include:
  • Industry adoption trends
  • Integration points
  • Preparing documents for e-signing
  • Connecting upstream systems with e-signatures
  • A live demonstration
  • Case studies featuring Joint Silanis & HP insurance customers
About Silanis Silanis is the most widely used e-signature solution in the world, responsible for processing more than 600 million documents annually. Founded in 1992, Silanis’ solutions e-Sign Enterprise and e-SignLive enable thousands of organizations, including five of the top 10 North American banks, eight of the top 15 insurance companies and the entire US Army to accelerate business transactions, improve customer experience and reduce costs while improving compliance with legal and regulatory requirements. Silanis provides the most flexible deployment options with its on-premise, cloud and SaaS e-signature solutions, eliminating manual, paper-based processing and enabling e-commerce and e-government transactions to be electronically executed from start to finish. Learn more at