Accelerated Trends Driving Digital Disruption in Insurance


Recorded On: April 19, 2022


  • Ruth Fisk, Vice President, Vertical Marketing, Insurance at Smart Communications
  • Mary Ellen Power, VP, Global Marketing, OneSpan

A new digital revolution has arrived for insurance carriers and agents. A recent survey revealed that the pandemic resulted in increased demand in online and mobile channels for 79% of insurers. With the ultimate goal of delivering a superior customer experience, now is the time to accelerate digital transformations and embrace technology to better serve these evolving demands and enhance operational efficiencies.

In this webinar, industry experts from OneSpan and Smart Communications shared the top trends for streamlining a carrier’s digital engagement model to drive improved CX. They also provided guidance for how insurers can supercharge their growth trajectories by investing in innovation that improves customer experiences, grows their business, and enhances agent satisfaction.

Trends included:

  • Creating more human-digital customer experiences that inject personal touchpoints in remote channels
  • Increasing personalization with intelligent forms-based processes that orchestrate individualized experiences
  • Delivering frictionless digital services in the customer engagement process
  • How to build trust across channels in the digital agreement process