Driving Customer Engagement Through a Platform Approach to Banking


Hosted by: Finastra

Recorded on: March 17, 2022


  • Clive Griffin, Director, Product Management Product, Platform and Technology, Finastra
  • Marwan Abouzeid, Principal Solutions Consultant, Finastra
  • Rahim Kaba, VP Product Marketing at OneSpan
  • Jimmy Padia, Founder & CEO, Floatbot
  • Tanuj Pasupuleti, Chief Executive Officer, Bankify

Financial institutions are utilizing a wide spectrum of emerging technologies to engage customers. But according to Forrester, only 14% of global financial services firms believe that they have the right technology infrastructure and applications in place to deliver great and differentiating customer experience.

While many financial institutions have embarked on digital journeys, the question remains: Will they embrace the use of apps and APIs fast enough to transform customer experiences and catch up with the wave of rising fintechs?

We believe they can, and we believe we can help them.

Watch this recording to learn how financial institutions are turning to applications, open APIs, and fintech solutions to deliver specialized and engaging customer experiences, reduce costs, and meet consumer’s rising expectations more easily. Experts from OneSpan, Bankify, Floatbot, and Finastra shared their insights on how a platform-based digital journey can transform a financial institution and create the customer experience expected today. Topics included:

  • How cultural and geographical differences impact digital adoption
  • The role of technology in establishing customer identities across digital interactions
  • Discovering how banks are using platform solutions to identify and address compliance issues in real time
  • Exploring the use of applications and APIs is improving performance across the multiple channels where financial institutions operate