Driving Up Digital Account Opening Completion Rates with Hybrid Banking
Although many customers prefer to bank online, 20-45% of digital checking account applications are abandoned by customers (American Banker). To drive up digital completion rates, banks need to give customers the self-service they want, yet still offer the human connection of the branch experience.
This is why many financial institutions are moving to a hybrid banking model to meet the needs of customers no matter what channel or device they’re using. By infusing human help into the digital journey, banks can lower digital abandonment rates while leveraging the best of the branch and call center.
Hear Rahim Kaba, VP of Product Marketing at OneSpan, and Lisa Joyce at American Banker discuss how banks can drive up digital account completion rates by transforming not only their digital channels, but their branch and call centers as well.
Recorded on: January 10, 2022
Speakers:
- Rahim Kaba, VP of Product Marketing, OneSpan
- Lisa Joyce, Contributing Writer, American Banker
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